We have hundreds of websites that are launched every day. This makes it much harder to be noticed online. There are some webmasters who resort to using unethical means for getting ranked high with the search engines. However, Google’s ranking algorithm can sniff this out and they will take action. Only the sites that stick to the rules remain. They are the ones who will fight it out for that top spot on the search engine results pages (SERPs).
If you want to be popular with search engines and enhance the experience of your users, then you need to incorporate these important steps into your web design:
Navigation – Poor navigation can be very frustrating for users who are surfing your website. If they have trouble finding where to go then your web design is truly a failure. To prevent this a web designer needs to think carefully about how they can make the navigation easy to use. Your design needs to be implemented in a way so your users can answer the questions – “Where am I at this moment?” and “Where should I try to go next?”
Relevance – All of your elements on your site need to add meaning to the site. Never have irrelevant information on your site just to fill up space. Inept details give your site an unprofessional image, so refrain from this kind of content and focus on your defined path.
Typography - Text is always crucial in web design. A web designer needs to ensure the text is visually appealing and easily readable. This will be based on your font size, types, color, and line length.
Balance – Any website needs to maintain symmetry all throughout its web design. This will ensure that all necessary elements placed on the site will be in balance. To maintain the balance of your web design you should visually assess position, color, contrast, size, and design elements.
Alignment – Unorganized pages can make the best information look irrelevant. Aligning the web design will make it look much more ordered and consistent.
Spacing – Whenever you stuff too much of any one element like content, advertising, and images, you only cause the site to be cluttered and very unreadable. You need to have proper spacing on your pages to ensure your images and words will convey the message you’re shooting for. You have 3 aspects to consider about spacing:
1. Space Between Your Text Lines
3. White Spacing
If all your text is too close together it doesn’t make sense. And if your images all overlap your text or overlap each other it is going to be visually unappealing and can hide parts of your text. White space is also a crucial element for making your web pages readable.
Sharpness – Last but certainly not least, your web design needs to be crisp and really sharp. You need the proper layout with well defined content and clear crisp images. This should be your priority.
Will you be interested to learn more on the writer? Kelly works for the marketing department of http://www.wish.co.uk where you can get some interesting ideas when it comes to choosing gifts for your loved ones.